First part of article is repeat of what we've heard about David...but keep reading for new stuff
http://www.kansascity.com/business/story/762227.html
With fame and fortune come financial challenges
By GENE MEYER
The Kansas City Star
Safeguarding sudden wealth is essential, experts say
You know David Cook’s story. You may even want to live it someday.
But there’s a catch.
Coping with the sudden wealth and fame of an “American Idol” victory may be tougher than you ever dream of, experts say. Handling lightning-strike good fortune often is financially harder than scraping by and daydreaming. Even more common windfalls — a big career leap upward, a sizable inheritance or a gob of lottery winnings — can cause trouble for even the most solidly grounded among us.
When you suddenly have more money than you ever imagined, “living on less than you can, and in this case a lot less, can become very difficult,” said Kevin Taylor, a certified financial planner and investment executive with Oppenheimer & Co. in Kansas City.
There is a solution, though not often the first one that comes to mind in the euphoria of achieving a dream or becoming a pop culture icon.
“Be prepared to put a third of your money or more into something very, very boring,” Taylor said. “You don’t know if you are going to be Carrie Underwood or Taylor Hicks.”
Underwood, winner of the “American Idol” fourth-season competition, went on to become a multiplatinum country recording artist, multiple Grammy winner and, earlier this year, the youngest member of the Grand Ole Opry.
Hicks, who won the following year, released one hit single after that victory, but was released from post-“Idol” recording contracts after sales of his “American Idol” album were disappointing.
Cook’s meteoric rise
No one is predicting how Cook, 25, might handle his suddenly changed circumstances.
The Texas-born, Blue Springs-raised performer has been involved with music from at least age 2.
He formed a band, Axium, in high school, ditched classes in college to perform, and spent much of his senior year trying to launch a solo career.
“I’d never learned so much about myself as a musician as I did that year,” Cook told Rolling Stone magazine earlier this year.
“I was struggling to book shows, struggling to get people to come to the shows, but I loved every second of it,” he said.
Two years ago, he moved to Tulsa after graduating college, joined another group called the Midwest Kings and began scraping by, tending bar and painting apartments while he honed his skills. He resisted pleas from loved ones to come home and get a real job. He said his music “wasn’t something I was ready to give up on.”
Then, one morning last August, Cook, his mother and younger brother, Andy, stood in the rain outside Omaha’s Qwest Center waiting for Andy’s turn to audition for a shot at the “American Idol” television show.
“I was along for moral support,” David Cook has often told interviewers since.
But with the cameras rolling and with Andy’s encouragement, David Cook also auditioned and began a nine-month journey to the pinnacle of “Idol” glory, winning 56 percent of 97.5 million votes cast 13 weeks ago.
Now he’s returning to Kansas City, with 10 other top “Idol” contestants, for two concerts this Friday and Saturday at the downtown Sprint Center. He’s got a recording contract with 19 Entertainment, parent company of the program’s producers, and RCA. There’s also a global endorsement deal with Skechers USA, a footwear chain, and a new SUV and other prizes, all tied to his win.
“Idol” is notoriously secretive about how much winners take home.
Performers reportedly face $5 million fines if details about their compensation or record deals leak to the public. Based on only sketchy information that is available, some trade publications have estimated that winners of the earliest competitions walked away with maybe $750,000 from the show itself and that performers now make in the neighborhood of $5,000 a night appearing in shows like the one coming to Kansas City. “Idol” judge Simon Cowell, in contrast, reportedly is paid $30 million a season for his role in picking contest winners.
Sudden wealth syndrome
Cook couldn’t be reached for this story and 19 Entertainment, headed by “Idol” creator Simon Fuller, declined interview requests. Knowledgeable outsiders, however, say that for all of Cook’s presumed good fortune, the formerly struggling young performer faces some tremendous new challenges.
Many stem from what some call the sudden wealth syndrome — an inclination by even levelheaded people to make astonishingly bad financial decisions when in a flash they become wealthier than they ever imagined. It’s a wider-spread phenomenon than people imagine. Lottery winners, professional athletes, inheritors of property and beneficiaries of life insurance policies face similar challenges.
“It’s very difficult to keep someone grounded who may have been making $30,000 a year and now has $300,000 or even $3 million,” said Peter Shukat, a New York attorney who in more than four decades has represented the estates and families of entertainers as diverse as John Lennon, Barry White and Andy Gibb.
One of a suddenly hot entertainer’s most immediate needs is good, objective advice to help with legal, professional and business decisions that are occurring on levels he or she may never have imagined before. That’s equally true of lottery winners or anyone else who has become very wealthy very quickly, and it can be unexpectedly hard to come by, Shukat said.
“You don’t want someone who’s going to blow smoke” or who may be tempted to put his or her own interests ahead of yours, Shukat continued.
Even trusted family members aren’t always the best sources for this advice, he said.
“They don’t know the business,” Shukat said. And, in the entertainment industry at least, newcomers need all the experienced, objective advice to sift through nuances of recording and management contracts that determine what they do, what they are paid and how much of it they ultimately keep.
There is another potential trap that suddenly wealthy people need to beware of. It’s forgetting that a seemingly endless gush of money really isn’t that, and that nothing lasts forever. The solution is an investment approach that is not often first thought of in connection with rock stars, professional quarterbacks or big lottery winners.
“We treat these clients like they are retired people,” said Joel Huet, the head of Blue Ridge Bank & Trust Co.’s wealth management group.
There are more similarities than might be first imagined, said Huet, whose clients include his brother-in-law, former Backstreet Boys member Kevin Richardson.
Fame, like the ability of professional athletes to negotiate whopping signing bonuses or lottery winners to pick hot tickets, can be fleeting. Those lucky enough to have owned or done those things might, like recent retirees, face long years in which they can still earn money, but not nearly as much.
That isn’t always an easy sell, because many of the people with the ambition, talent and drive required to become superstars tend to be risk takers too, Huet said.
“And if all of a sudden you have $5 million or $10 million, you may not think you have to do the bread-and-butter stuff, like asset allocations and investing in a way that is appropriate for your time horizon.”
No one who suddenly comes into a lot of money is immune from making foolish decisions, said John Christensen, vice president for wealth management at Enterprise Bank & Trust in Kansas City.
Executives reaping big stock options and professionals hitting the top rungs of careers can blow unimaginable sums just as quickly as overnight pop stars, athletes flush with signing bonuses or endorsement deals, lottery winners or anyone else who becomes instantly wealthy, he said.
“It’s easy to spend money as if it will go on forever,” Christensen said. “What you’ve got to do is make sure that your lifestyle doesn’t outpace your wealth.”
