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Apparently these women weren't just smitten with a younger man, they were motivated, too: In a landslide victory, Cook, from Blue Springs, Mo., beat Archuleta by a margin of 12 million votes out of the record 97.5 million cast by viewers.
Yes, Yes Yes! Never voted before in this show!
QUOTE
And the biggest viewer erosion in season seven was right in Archuleta's voting bloc. Ratings fell 18 percent among women aged 18-34; and 12 percent among teenagers 12-17. Also apparently in Cook's favor: Viewership has risen among people aged 50 and over, and the median age of an "Idol" viewer, once in the mid-30s, is now up to 42.
"I'm exposed to the Jonas Brothers and the `High School Musical' crowd and all of that, but as cute as I might think they are, they do make me feel maternal — not hot," Sharp said. "So watching David Cook, I think that's been a huge appeal for thirty/forty/fiftysomethings that 'We're not dead.' We might drive the soccer minivan, (but) we're just picky about what perks us up."
EXACTLY!