What are opinion formers in marketing?

What are opinion formers in marketing?

Opinion leaders are the people who were once called “industry insiders” or “decision-makers.” They have established authority in a given area, market, or industry. Some may make a career out of influencing their audience on everything from industry trends to current events and consumer behavior.

What is an opinion leader in communication?

Opinion leadership is leadership by an active media user who interprets the meaning of media messages or content for lower-end media users. Typically opinion leaders are held in high esteem by those who accept their opinions.

What is the role of opinion leaders in marketing?

Opinion leaders act as an intermediary between marketers and their target audiences. They obtain information about a certain product, summarize its pros and cons, and convey it to consumers in a simple way. Thought leaders also update consumers on product news and give advice on how to use it.

Which is an example of opinion leader?

Key opinion leaders (KOLs) are people or organizations that have such a strong social status that their recommendations and opinions are listened to when making important decisions. Good examples of key opinion leaders are political figures, columnists and celebrities who are known for their work.

Why are KOLs important?

A KOL can help you attract attention to a new product or raise awareness of your brand, both of which can help you boost sales. With 82% of consumers saying they’d follow the recommendation of an influencer, it stands to reason a KOL could have tremendous impact on your bottom line.

Who are marketing laggards?

Laggards in marketing comprise a group of consumers who avoid change and may not be willing to adopt a new product until all traditional alternatives are no longer available. The group is mostly concerned with reliability and low cost and represents about 16% of the consumer population.

What is an opinion former?

also opinion maker. Word forms: plural opinion formers. countable noun. Opinion formers are people who have a lot of influence over what the public thinks about things.

Who are opinion leaders in the context of marketing?

An opinion leader is someone who has mastered a specific market or industry and has established trust within a community as an industry insider or decision-maker. They have an audience or following that trust them as a source of information for their interests.

What are the characteristics of an opinion?

An opinion is a judgment, viewpoint, or statement that is not conclusive, rather than facts, which are true statements.

What is a key opinion former?

Opinion formers are people who have a lot of influence over what the public thinks about things. ‘opinion former’

What means KOLs?

Key Opinion Leaders
– Key Opinion Leaders. KOL is an acronym for Key Opinion Leader and can be defined as someone who’s considered a connoisseur of a certain topic and whose opinions are respected by their public, thanks to their trajectory and the reputation they’ve built for themselves.

What is laggards in communication?

Laggards typically have an aversion to change and things that trigger change. Laggards tend to focus on ‘traditions’ and are usually the oldest or poorest among adopters. They tend to use neighbors, friends, and family members as sources of information.

What is laggards example?

Laggard is defined as someone who has fallen behind or is slow. An example of a laggard is a sleepy child on the walk home from the playground.

What are opinion followers?

Opinion formers, opinion leaders and opinion followers are all related to communications with your target audiences. They each have their own role in communicating and adding credibility to your message.

What opinion leader means?

Opinion leaders are individuals who exert a significant amount of influence within their network and who can affect the opinions of connected individuals.

What are the types of opinion?


  • 2.1 Public opinion.
  • 2.2 Group opinion.
  • 2.3 Scientific opinion.
  • 2.4 Legal opinion.
  • 2.5 Judicial opinion.
  • 2.6 Editorial opinion.

Who are considered as laggards?

What is the influence of opinion former in marketing communication?

These examples prove the influence of a opinion former in the marketing communication of a business. The credibility of the opinion formers is very important for the effective communication. Lack of communication will only have a reverse effect which will even affect the goodwill of the brand itself.

What are the strategies of marketing communication?

Marketing Communication Strategy: 1 Brand your way to success: In the market, you can either become a commodity or a brand. 2 Logo. Pay attention to creativity. 3 Positioning. 4 Advertising. 5 Blogging.

Why do marketers use opinion leaders?

Marketers will often attempt to utilize opinion leaders because of their influence on consumer-buying behavior. Marketers will send free products for review and evaluation. They may even design a product with the opinion leaders in mind.

What is the positioning strategy in marketing communication?

The positioning strategy would be different in an existing market where there should be a clear demonstration to economic buyers and end-users regarding the credibility of the product and whether it is the most suitable for their needs. The marketing communication should clearly articulate such benefits.