What is the gender breakdown of Facebook users?

What is the gender breakdown of Facebook users?

Facebook is the most popular social network in the United States and as of March 2022, 54.1 percent of U.S. Facebook audiences were female, and 45.9 percent of users were male. The social network had a combined 262 million monthly active users in the United States and Canada as of the final quarter of 2021.

Which age group uses Facebook the most?

25 and 35 years
The largest demographic group of Facebook users is between the ages of 25 and 35 years. 18.8% are male, and 12.8% of the population are female. Around seven-in-ten U.S. adults (69%) use Facebook. Seniors aged 65+ are the smallest demographic group on Facebook (4.8%).

How many females are on Facebook?

Globally, 56.4% of Facebook users are male compared to a 43.6% female user base. In the US, however, 77% of females use Facebook – compared to 61% of men.

What is the average age of a Facebook user?

Recent Demographics In the U.S., the average Facebook user in the U.S. was 40.5 years old, while it’s 29 years old in Lebanon. Fewer than 10 percent of U.S. users are 17 years or younger, and even fewer are 65 or older, but 65 percent are 35 or older.

Who uses social media more male or female?

Men and women use social network services (SNSs) differently and with different frequencies. In general, several researchers have found that women tend to use SNSs more than men and for different and more social purposes.

What age groups use different social media?

Nearly 80% of 30- to 49-year-olds and nearly 65% of 50- to 64-year-olds also use social media, as compared to 88% of 18- to 29-year-olds. And while only 37% of those ages 65 and older use social media, their numbers are growing.

What social media do older adults use?

What social media platforms do Seniors use? The simple answer is Facebook, YouTube, Pinterest, Instagram, LinkedIn and Twitter. Although the rankings are not equal. According to the Pew Institute in a study published in 2018, Facebook and Youtube are the top platforms used by older adults by a wide margin.

How do I target old demographics on Facebook?

3 Strategies To Target Seniors On Facebook

  1. Tell them what you want them to do. While teens and young people often share items without thinking about it, those in this demographic don’t find it as appealing.
  2. Use clear pictures.
  3. Offer value in your content.

Why men post on social media?

Research shows that men are more likely to use social media to seek information, while women use social platforms to connect with people.

Which age group is most easily influenced by social media?

At the advent of social media, Pew routinely found that younger Americans (ages 18–29) were significantly more likely to use social media.

What social media do 50 year olds use?

Facebook. Many of the marketers we spoke with reported that Facebook was the most useful platform for reaching an older demographic. According to Pew, 62% of internet users ages 65 and older use Facebook, and 72% of 50- to 64-year-olds use it. Facebook has the highest number of users in these age ranges.

Why do older adults use Facebook?

An online survey of 352 senior citizens over 60 years old revealed four primary motivations for using Facebook: social bonding, social bridging, curiosity, and responding to family member requests.

How do you target over 50s?

Marketing to over-50s: Understand and respect your audience

  1. Contextually-relevant creative piques curiosity. Lloyds Bank had a market-leading banking app, but its older customers weren’t engaging with it.
  2. Innovative approach resonates across generations.
  3. Fresh take on charity work provides long-term solution.

What generation uses Facebook the most?

Generation X: They’re the most likely to use Facebook, with 45.1 million users in 2018. Though that number is expected to fall to around 43.8 million by 2022. Instagram is the second most popular platform among this generation, with about 23.5 million Gen X users.

Why do some guys not post pictures of their girlfriends?

Researchers also found that an active unwillingness to post pictures of your partner may be a sign that you have an avoidant attachment style, meaning that you typically withdraw and disengage from your partner regularly, as opposed to giving them the attention that they might want.

Which gender is more affected by social media?

This study showed that males are more addicted to social media usage than females. In contrast, the academic performance of females is more affected by social media.