What is the SOSTAC model of marketing?

What is the SOSTAC model of marketing?

It is an acronym for Smith’s six fundamental facets of marketing: situation, objectives, strategy, tactics, action and control. SOSTAC contains a general marketing strategy which can be applied in various commercial situations.

What is SOSTAC digital marketing?

SOSTAC® is a digital marketing planning model that was created in the 1990’s by PR Smith, and it is one of the most developed, effective digital marketing plans in the business world of today. SOSTAC® stands for Situation, Objectives, Strategy, Tactics, Actions and Control.

What is SOSTAC planning model?

SOSTAC® is a planning model, originally developed in the 1990s to help with marketing planning by PR Smith, who is my co-author on Emarketing Excellence. SOSTAC® stands for: Situation – where are we now? Objectives – where do we want to be? Strategy – how do we get there?

Why is the SOSTAC model good?

The reason for the success of this model is its ease in organizing marketing plans and its suitability; for all activities and areas for which marketing is required; and it also helps in developing marketing through social media and improving search engines SEO.

How do you explain SOSTAC?

SOSTAC ® stands for;

  1. Situation – where are we now?
  2. ‍Objectives – where do we want to be?
  3. ‍Strategy – how do we get there?
  4. ‍Tactics – how exactly do we get there?
  5. ‍Action – what is our plan?
  6. ‍Control – did we get there?

Who created the SOSTAC model?

marketer PR Smith
The SOSTAC® framework was originally created by UK-based marketer PR Smith in the 1990s and was applied to digital marketing our book Digital Marketing Excellence from the early 2000s when businesses were first working out how to develop digital marketing strategies.

How do you do a SOSTAC analysis?

The first stage of implementation of the SOSTAC methodology is to establish a situation analysis….Consider using some of the following methods to bring this section to life:

  1. Define and identify your digital customers.
  2. SWOT analysis.
  3. Perform a competitive analysis.
  4. Landscape of digital channels.

Who invented the SOSTAC model?


SOSTAC is an acronym for the six core components to be considered when generating a marketing plan: situation (S), objectives (O), strategy (S), tactics (T), action (A) and control (C).

What is SOSTAC report?

SOSTAC® is a widely used tool for marketing and business planning which is rated in the top three most popular marketing models in the Smart Insights review of Marketing Models that have stood the test of time.

Who developed the SOSTAC model?

speaker PR Smith
Created in the 1990s by writer and speaker PR Smith, the SOSTAC® framework has built an authoritative reputation as the framework of choice for different scales of business including multinational and start-up organizations across the world. The SOSTAC® process covers six key areas.

What is SOSTAC action?

Actions. The Action part of the SOSTAC® Model looks at how you are going to bring the plan to life, the action part also looks at what needs to be achieved for each of the tactics listed in the SOSTAC plan.

What is the 5th stage of the SOSTAC model?

The fifth stage of the SOSTAC model defines what should be done in each of the tactics, that is, these are the specific steps that you will take to implement your plans. As part of this step, you can create a schedule of events, assign responsible persons, set a budget, and so on.

What is included in the SOSTAC® package?

SOSTAC ® package includes summary digital tools, workbook, visuals, power point slide decks, video list and a license to use SOSTAC ® and promote your business as SOSTAC® Registered Trainer &/or SOSTAC® Registered Consultant. Contact me for more information.

What are the prerequisites to become a SOSTAC® planner?

Pre-requisites: You must have 5 years management experience, or a degree or already be a SOSTAC® Associate. 90 days to complete the course and assessment. 1 hour, open-book, case study. Become a SOSTAC® Certified Planner. www.SOSTAC.org